New "Look & See" Poster

Renaming the film "Look & See" among other things has necessitated a new poster design.  This is especially important as many Kickstarter backers opted to receive letter-pressed versions of the official film poster.  Future versions may evolve to incorporate credits, awards and the like.  But for backers,  we required a version completely free of marketing metadata.  This is that image.

  (Wood Engraving by Wesley Bates, Typography by Mark Melnick)

(Wood Engraving by Wesley Bates, Typography by Mark Melnick)

In the treatment above, we are using a subtle autumnal gradient from the L to the E.  However, the gradient may not appear in the letter-pressed editions depending on production options.  The largest posters especially involve hand-rolling the ink across the raised forms and that may require a different treatment.  (We especially loved Mark's letter shape of the "L".  It evokes a scythe which of course is used to hand mow grasses.)